In Search of a CSR Roadmap?
If corporate social responsibility (CSR) is one of your responsibilities, you might pine for guidance in this rapidly evolving business function. You might have questions like, “What foundational principles do I use to make decisions?” or “What policies or programs should I consider?” or “What’s a reasonable target for employee participation in volunteer activities?”
Good news! Our partner organization, Points of Light, asked an esteemed group of CSR experts these questions. Their responses led to The Civic 50 framework, which is reviewed annually and updated as needed. Both The Civic 50 Colorado award program and its national counterpart, The Civic 50 US, are based on the framework. Therefore, in addition to having access to conceptual guidance through the framework, you also have access to performance metrics of US and Colorado award-winning CSR programs on the framework.
So, what does the Civic 50 framework suggest? At a high level, it specifies that strong CSR program have four dimensions:
When companies donate to nonprofits, it’s usually one of three thing: the products/services they sell, volunteer hours or cash. Pharmaceutical companies donate medicine and law firms donate pro bono legal services – and almost all donate volunteering and money. Businesses, however, are also trove of other assets that can also be repurposed for good. Below are 20 examples.
Donating Items (beyond the company’s commercial products/services)
Offering Space as a Communications Tool (used for marketing, education, etc.)
Sharing Internal Programs and Processes
You get the idea. There are an infinite number of novel contributions companies can make to charitable causes! What might your business contribute?
Spark the Change Colorado, Community Shares of Colorado, B:CIVIC