Pricing as CSR
Are you looking for a simple way to do corporate social responsibility (CSR)? What if you offered customers experiencing hardship more favorable prices? For example, the music composer Douglas Morton invites individuals who are under-employed, stricken by a personal crisis or otherwise experiencing financial difficulties to explain their circumstance and offer to pay what and when they can. His most rewarding customer interactions are these conversations.
Compassionate pricing doesn't need to be complicated. A case in point is what Morton does: He simply added wording to his e-commerce site giving customers the opportunity to explain their circumstances. His customer service involves reviewing submissions and providing discount codes. Compassionate pricing also doesn't need to be serious and boring. Morton's' messaging, for example, offers to accept avocados as payment! What Morton does, however, is just one option.
Other ways of pricing in a way that supports societal causes includes:
You get the idea. There are many ways to conduct CSR via pricing! Might there be one that is perfect for your business?
For assistance with your CSR, contact us.
Photo by Kindel Media
You’ve probably heard the term ESG (environment social governance). You may have heard it be interchanged with CSR (corporate social responsibility). Are they the same thing?
The answer is no. CSR and ESG, although promoting the same general concept, are distinct. CSR is everything a company does to positively contribute to societal issues that it’s not required to do by law or regulation. ESG is CSR that has been formalized into measurable criteria that are disclosed to investors and the public. As Lexology puts it: “While CSR aims to make a business accountable, ESG criteria make such business’ efforts measurable.” ESG criteria focus on quantitative data used to help investors, employees and consumers make decisions regarding a company. In essence, a company's ESG reporting shows if it’s “walking the talk” in terms of their CSR goals across:
There are several frameworks to help companies structure their ESG work, the most common of which are listed below.
Why should your company care about ESG? If your company executes ESG right, it’s likely to be more profitable. Also, investors increasingly expect companies to disclose ESG data. For example, the newly incorporated International Sustainability Standards Board (ISSB) is developing international ESG reporting standards and the US Securities and Exchange Commission (SEC) is incorporating ESG into its work. In summary, ESG is quickly becoming a standard part of managing a business.
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