Corporate social responsibility (CSR) can focus on many different issues. How might CSR practitioners choose whether to address hunger, environmental degradation or disaster response, for example? To maximize the impact of its CSR on both society and the business, companies should pursue causes that are close to the business. CSR practitioners can identify these causes through what is called a “materiality assessment.” A materiality assessment identifies issues that meet all three of the following criteria (ideally via conversations, surveys and other data collection efforts):
Interested in conducting your own materiality assessment? The Quick Materiality Assessment tool offered by our national partner, Points of Light, will help.
Spark the Change Colorado, Community Shares of Colorado, B:CIVIC