Colorado appears to outperform the country in terms of corporate volunteering. Specifically, the companies recognized for being the most community minded in Colorado, The Civic 50 Colorado, involved a 51% of employees in volunteering with community organizations last year. This compares favorably to the 43% of employees that their national counterparts, The Civic 50 US, involved. As would be expected from companies recognized for exceptional community engagement, these rates of volunteering are considerably higher than the 30% overall volunteer rate for Americans.1
Within The Civic 50 Colorado, smaller workplaces lead the way in employee volunteer participation. For example, the Denver Community Credit Union, i-Orthodontics, Prologis, PNC Financial Services and S&P Global, all of which have fewer than 800 Colorado employees, involved over three-quarters of their employees in volunteering last year.
Although many companies responded to COVID-19 restrictions by pausing their employee volunteer programming, The Civic 50 Colorado companies found ways to continue them. For example:
· Denver Community Credit Union employees, for example, baked treats and made cards for nurses at Craig Hospital.
· Despite the necessary postponement of Prologis’ annual day of service, employees of this global logistics real estate leader have been contributing to food drives and nonprofits on the frontlines of the COVID-19 recovery. These efforts include a team of 28 employees and their families sewing 1,660 handmade masks for the Children’s Hospital of Colorado, which is using them for non-clinical staff as well as patients and their family members.
· S&P Global has encouraged virtual volunteerism with its nonprofit grantees and local organizations. For example, Colorado employees have participated in the Bessie’s Hope Staying Connected Initiative, writing cards and letters to seniors in nursing homes and assisted living facilities. This volunteering has combated the isolation that the suspension on in-person visits from families and volunteers has generated among nursing home residents. “We’re proud to support our colleagues as they continue to make an impact through virtual volunteerism and use their skills and expertise to make a difference in the lives of others,” says Stacey Queroli, Global Lead, Corporate Responsibility Employee Programs.
In addition to helping to serve more meals, tutor more children and make society more just, companies with high levels of employee volunteering can expect to benefit from higher employee engagement. One study, for example, found that participation in employee
volunteering increased employee engagement, defined as willingness to do more than the job minimally requires, by 20% compared to the control group that did not participate.2 Furthermore, academic studies find that volunteering improves worker happiness and wellbeing.3 As founder of i-Orthodontics, Dr. Anil Idiculla, discovered, volunteering is a good way to “focus on the good that we can do each and every year.”
In other words, it’s smart to involve the majority of workers in volunteering as many The Civic 50 Colorado companies do. Not only does it strengthen the communities where the companies operate, it increases employee engagement, happiness and well being.
Is your company community minded? Apply to The Civic 50 Colorado 2020! To learn more about The Civic 50 Colorado, read the 2019 research report.
Spark the Change Colorado, Community Shares of Colorado, B:CIVIC