It’s going to take business assistance of all types for Colorado to emerge from this pandemic as healthy and strong as possible. We’ve all heard of businesses making monetary donations to the Covid-19 response. This assistance is vital. However, the companies known for being the most community-minded in Colorado, The Civic 50 Colorado, are responding in ways that go beyond cash giving. Many are donating professional skills (what is known as “skills-based volunteering”).
One example is The Civic 50 Colorado honoree Brownstein Hyatt Farber Schreck, a national law firm with over 300 employees in Colorado. The Civic 50 Colorado honoree is sharing its expertise with any interested employer trying to navigate the trials and challenges of these times by establishing a website with insights on the legal issues and government response related to the coronavirus pandemic.
Another way to share professional expertise to help with the Covid-19 response is what a managing partner of The Civic 50 Colorado developer East West Partners, Amy Cara, does. She serves on Denver’s Economic Relief and Recovery Council (ERRC) where she provides strategic pandemic recovery recommendations to the Mayor and the city’s executive leadership. Another example of The Civic 50 Colorado donating expertise to the Covid-19 response is the Denver office of the Employers Council, a national membership organization that offers professional services to over 4,000 employers. Employers Council’s President and CEO, Kim Koy, says that, “Employers are facing unique challenges in these unprecedented times.
We have a dedicated page on our website that provides useful information for employers struggling to effectively operate during this time.” A final example of The Civic 50 Colorado honoree using its expertise to combat Covid-19 is Comcast NBCUniversal with over 9,000 employees in Colorado. Its "The More you Know" campaign, established in partnership with the White House, CDC and Health and Human Services, offers videos and graphics in both English and Spanish to help educate people on reducing their risk and prevent the spread of COVID-19.
These and other The Civic 50 Colorado companies don’t contribute their expertise only during global crises. For them, supporting societal causes with skills-based volunteering is standard practice. In fact, The Civic 50 Colorado honorees out-perform their national counterparts (selected for being the most community-minded companies in the country) in skills-based volunteering. Not only do The Civic 50 Colorado employees volunteer more hours per year for community organizations than The Civic 50 National employees (an average of 10.4 versus 7.1 hours) but a higher percentage of their hours are skills-based (35% versus 28%).
Any type of corporate volunteering benefits nonprofit organizations but skills-based volunteering, where employees apply professional skills in support of a cause, is especially valuable. In fact, according to Chief Executives for Corporate Purpose (CECP), the monetized value of skills-based volunteering to nonprofits is at least three times higher than extra-hands volunteering such as packing meals or planting trees. Colorado’s exceptional skills-based volunteering, then, is a significant bonus to our communities during Covid-19 and beyond.
To learn more about the practices of The Civic 50 Colorado, read the research report. Also, consider applying to become a 2020 The Civic 50 Colorado honoree.
Spark the Change Colorado, Community Shares of Colorado, B:CIVIC