The Surprisingly Bright Future of Corporate Social Responsibility

Is it feasible to involve every employee at your company in charitable activities every week?

Bea Boccalandro asked this question at a recent webinar hosted by CSR Solutions of Colorado. At the beginning of the webinar, only 30% of the approximately 100 participants said it was feasible.

Bea is the author of Do Good At Work: How Simple Acts of Social Purpose Drive Success and Wellbeing, a top-30 new book according to New York Times bestselling author Adam Grant. Do Good At Work claims that anybody in any job can make a meaningful contribution to a societal cause every week. Bea explained in the webinar that routinely doing good at work is a matter of embracing a practice she dubbed “job purposing.” Job purposing involves tilting everyday work toward good. For example, a designer of surfboard fins equips them with sensors that relay location-specific data on water conditions to scientists. His product design helps ocean conservation. Similarly, a manager might rally his team members by donating $10 of the department’s budget to a food pantry every week they meet their objectives.

Apparently, Bea’s explanations and many examples were convincing. At the conclusion of the webinar, 73% of participants considered involving every employee in charitable activities every week feasible, more than double the pre-presentation figure. The best part is that if Colorado companies did job purpose widely, the state’s nonprofits would have substantially more support and we could expect improvement in many societal issues.

To learn more about how every employee can do good every week, watch the recorded webinar.