Compared to most industrialized nations, the United States has an extraordinarily high rate of gun violence. According to a comprehensive database maintained by the University of Washington, 3.96 per 100,000 U.S. residents die from gun violence per year, nearly 100 times more than in the United Kingdom, for example. Although Colorado’s gun-violence death rate is lower than the country’s (2.27 according to figures that predate the recent Boulder mass shooting), we’re still 50 times more likely to die from a bullet in our beautiful state than in the United Kingdom, South Korea or China. The mounting gun violence crisis means that Colorado corporate social responsibility (CSR) practitioners might want to get involved in this politically charged issue. But how? Each brand needs to determine the approach that works best for its stakeholders and business context, but below are ways some companies have addressed gun violence.
Spark the Change Colorado, Community Shares of Colorado, B:CIVIC