In a prior post, we presented an introduction to pro bono, or skills-based, volunteering. In this post, we share the two main reasons your company might want to develop an employee pro bono service program: to contribute to society and to strengthen your organization.
Contribute to society
Studies suggest that pro bono service is an effective way to strengthen nonprofit organizations, drive social impact, and address societal issues. For example:
Strengthen your business
The most compelling reason to offer employees the opportunity for pro bono service is to support societal causes. Yet, another excellent reason is supporting the success of your organization. Pro bono service has been shown to benefit the employer in three key areas: employee outcomes, such as satisfaction and engagement; employee skill development; and sales and related outcomes, as detailed below.
Improved employee recruitment, satisfaction, engagement, productivity, and retention
Employee skill development
Improved company reputation and sales
In summary, engaging your employees in pro bono service can be a win-win way for your company. To learn more, contact us!
(1) “95% of Nonprofit Professionals Report that Pro Bono Service Improved their Organization’s Effectiveness,” Taproot Foundation, 2016.
(2) “Community Engagement Scorecard,” HP, 2015.
(3) Nathan Dietz and Dr. Robert T. Grimm, Jr., “The State of Volunteer Engagement: Insights from Nonprofit Leaders and Funders,” Do Good Institute at the University of Maryland’s School of Public Policy, 2023.
(4) Debbie Haski-Leventhal, Andrew Kach, and Mehrdokht Pournader, “Employee Need Satisfaction and Positive Workplace Outcomes: The Role of Corporate Volunteering,” Nonprofit and Voluntary Sector Quarterly (2019).
(5) Haski-Leventhal, Kach, and Pournade, “Employee Need Satisfaction and Positive Workplace Outcomes.”
(6) Brian D. Knox, “Employee Volunteer Programs are Associated with Firm-Level Benefits and CEO Incentives: Data on the Ethical Dilemma of Corporate Social Responsibility Activities, Journal of Business Ethics (2020)
(7) Bea Boccalandro, “Increasing employee engagement through corporate volunteering,” Voluntare (2018).
(8) Kiera Dempsey-Brench and Amanda Shantz, “Skills-based volunteering: A systematic literature review of the intersection of skills and employee volunteering,” Human Resource Management Review (2022).
(9) “2016 Deloitte Impact Survey: Building Leadership Skills Through Volunteerism,” Deloitte, 2016.
(10) Paula Caligiuri et al., “Developing cross-cultural competencies through international corporate volunteerism,” Journal of World Business (2019).
(11) “Are Consumers in the Gulf States Ready to Go Green?”, BCG (2021).
(12) “Balancing Sustainability and Profitability,” IBM Institute for Business Value (2022).
(13) Simon-Kucher & Partners, “The Global Sustainability Study 2021.”
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